a global sonic branding agency
born from entertainment

solving human and business challenges with music + sound

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 new + noteworthy

FAST COMPANY: HOW KROGER DESIGNED ITS CATCHY NEW SONIC LOGO

To amp up Kroger’s Fresh for Everyone brand promise, we created a sonic identity system that unifies their fresh and friendly brand experience. The new assets are building emotional connections with shoppers and associates alike.

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INTRODUCING THE SONIC WORLD OF SO DELICIOUS

It’s a party for your ears — welcome to the awe-inspiring sound of So Delicious. We designed a one-of-a-kind sonic experience for the dairy-free frozen treat brand, one that is already making an impact with Gen Z on social.

Listen to the new sound of So Delicious

AD AGE: HEAR PERDUE'S FIRST SONIC LOGO

We partnered with Perdue and Colle McVoy to create a sonic logo that could span digital channels in a sound-on world. Their new sound is bold, soulful, and performing significantly above CPG benchmarks.

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CLIO AWARD WINS FOR BURGER KING® AND GENERAL MILLS

Made Music Studio has been honored with two wins for Sonic Branding at Clio Music 2025. Join us in celebrating the award-winning sonic identities for Burger King International and Cinnamon Toast Crunch™.

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 in the  news

The Need To Be Heard: Why Sonic Branding Is Growing In Importance

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How Kroger Designed Its Catchy New Sonic Logo

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Hear Perdue Foods' First Sonic Logo

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With New Sonic Logo, Qualcomm Gives Snapdragon Its Own Sound

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Zocdoc Unveils First Sonic Logo

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More Than A Crunch: How A 1.5 Second Tune Changed The Tostitos Brand

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How Brands Are Using Sonic Branding Beyond Ads

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Is Your Brand On Mute? Why The World’s Biggest Companies Are Investing Millions In Sound

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The rise of sonic design: how sound is key to brand success

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Safe And Sound: How EVs Tell You They're Coming

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Why CPG Brands Are Turning Their Sound On With Sonic Branding

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How Panera Incorporated Sound Into Its Brand Refresh

Marketing Brew
Flutes, Synths, A Human Voice – How Should Electric Vehicles Sound?

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How Brands Win With Emotional Intelligence And Sound

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Beep. Ding. Vroom. Electric Cars Need To Make Noise For Safety, But What Kind?

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How Electric Cars Could Craft The Soundscape Of The Future

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Danielle Venne: How To Design Sound For A Brand

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Music Curation — What Retail Brands Need To Know

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