Made Music Studio’s Joel Beckerman to Share Sonic Branding Insights at the Fast Company Innovation Festival 2025
Ten years following the release of his book, ‘The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy,’ MMS Founder Joel Beckerman is sharing even more insights on the world of sonic branding. This time, he’s taking the stage at the Fast Company Innovation Festival! We’re so excited to be returning to one of the year’s must-attend events for marketers and brand innovators.
Across a week of action-packed panels and networking events, the Fast Company Innovation Festival is a celebration of innovation and creativity. The event gathers A-list leaders in business, media and entertainment to exchange conversation about how they’re shaping the future of their respective industries.
Made Music Studio joins a 2025 lineup featuring some of the world’s most preeminent thinkers advertising, technology and design. Attendees can also look forward to presentations from leaders and personalities at Starbucks Coffee, Hinge, Saturday Night Live, PepsiCo, the ACLU and more.
““We have to get smarter about how we use music and sound. Not only as companies and brands, but also as individuals. It’s this amazingly powerful force in our lives and if we use it well, everybody’s life gets better.””
As part of the session, Made Music Studio Founder Joel Beckerman will share how Sonic Branding has evolved in an increasingly sound-on world. You’ll hear examples from global brands, take in data on how sound impacts consumer behavior and learn the secret to creating your own sonic brand.
You can read more about session below. We can’t wait to hit the stage next month!
About the Session:
What Does Your Brand Sound Like?
Date: Thursday, September 18th, 2025
Time: 10:10 - 10:40 a.m.
Location: Convene Brookfield Place, 225 Liberty Street, New York, NY 10281
Speakers:
Joel Beckerman, Founder and CEO, Made Music Studio
Topic:
In a world overflowing with visual noise, it’s sound that cuts through by tapping into the power of our subconscious mind. Ten years after the release of his book, The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy, Joel Beckerman, founder of Made Music Studio, will lead you on a journey through the evolving world of sonic branding. You'll learn the secrets of elevating brand experiences while boosting brand recognition, engagement, and purchase intent. See why some of the world’s biggest brands, from Corona to General Mills and Burger King, are investing deeply in their sonic identity. Whether you’re a marketer, entrepreneur, or creative, this workshop will help you think beyond logos and taglines to develop a distinctive sonic identity that speaks directly to your audience.
The Fast Company Innovation Festival takes place September 15–18 in New York City. Register for the session and discover the full lineup for 2025’s event: https://events.fastcompany.com/innovationfestival25
