Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Audio Asset Management Best Practices for Marketing Teams
See how following audio asset management best practices can help your marketing and creative teams prioritize brand consistency and compliance while streamlining workflows and making it effortless to access and share approved sonic branding assets.
Tutorial: 5 Steps to Creating a Brand Audio Style Guide for Creative Teams
Learn how to create brand audio guidelines that align teams, make sure every track is perfectly on-brand, and scale your sonic identity across every touchpoint.
The Risks of Using Unlicensed Music and Why Music Clearance for Social Media is Paramount
That trending song you want to feature in your next social campaign could cost your brand millions. From lawsuits to reputational damage that destroys customer trust, using unlicensed music comes with serious risks. See how to avoid them with music clearance and licensing compliance.
Enterprise Music Licensing Solutions: 5 Competitive Advantages of Choosing the Right One
See how enterprise music licensing solutions like Continuum help brands stay compliant, scale campaigns, and amplify ROI.
Your Music Choices are Hurting Your Brand: How to Ensure Brand Consistency Across Audio Platforms in a Sound-On World
Your music choices are hurting your brand experience. Learn why brand consistency across audio platforms matters and the risks of inconsistency.
How to Curate a Retail Holiday Playlist Shoppers (and Staff) Will Actually Enjoy
Sound is a vital part of the in-store experience. Here are a few tips for curating a retail holiday playlist that can elevate your brand and support sales during the busiest time of year.
Playlist: Anti-Claus, An Antidote to Holiday Schmaltz
When you're tired of traditional Christmas music, hit play on these unconventional picks from artists like The Killers, Khruangbin and Run DMC.
Sounds of Made Music Studio: Recapping the Best of 2025
We’re taking a moment to reflect on an amazing 2025, which was full of sonic branding successes and creative exploration.
Talking Insights Podcast: 4 Takeaways on the Power of Sound for Brands
As brands compete for attention on social media, purposeful sonic branding and audio research is more important than ever. We’re sharing our top tips for getting started with branded audio.
5 Expert Tips for Using Your Sonic Logo in Advertising Campaigns
Learn how to maximize the impact of your sonic logo across advertising campaigns, social media and more with these five expert tips.
A Music Platform for Marketing Teams: The Tool You Never Knew You Needed
The right music can make your marketing more effective and drive conversions. See how a custom music platform reduces risk and makes campaigns unforgettable.
Kroger Unveils Its Heartwarming Holiday Campaign
Kroger continues their holiday storytelling tradition with “Operation: Gingerbread,” a campaign created in partnership with the USO.
Making Of: The Sonic World of So Delicious Dairy-Free
We partnered with Danone to create a sonic identity system for So Delicious, one that could reach Gen Z and lead to long-term brand growth. Music Producer Broox Carmona shares how we did it.
Blooloop: Lost Shtetl Museum Opens in Lithuania, Featuring Multisensory Experience Design by RAA and Made Music Studio
The newly opened Lost Shtetl Museum combines architecture, visuals and sonic design to invite visitors to step into a lost community.
Global Sonic Branding Agency Made Music Studio Ranks No. 21 on Indie Agency News’ Top 40 Weirdos, Misfits & Underdogs
Made Music Studio has been honored on Indie Agency News’ Top 40 Weirdos, Misfits & Underdogs — a list of people and agencies who approach business differently.
Here’s What’s Missing From Your Audio Content Marketing Strategy
See how Continuum centralizes, scales and powers your audio content marketing strategy across channels and geographies.
Playlist: What’s the Story Now? A Cure for Oasis Withdrawal
Oasis’s 2025 reunion tour took stadiums by storm. If you’re looking to dive into more Britpop artists, we have a playlist just for you.
Music Licensing Explained: A Beginner’s Guide for Brand Marketers
Not sure which music licenses you need for your marketing campaigns? Our beginner guide breaks down the five most popular licenses, why they matter and how to get them.