Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Playlist: What’s the Story Now? A Cure for Oasis Withdrawal
Oasis’s 2025 reunion tour took stadiums by storm. If you’re looking to dive into more Britpop artists, we have a playlist just for you.
Music Licensing Explained: A Beginner’s Guide for Brand Marketers
Not sure which music licenses you need for your marketing campaigns? Our beginner guide breaks down the five most popular licenses, why they matter and how to get them.
Creative (Re)discovery: The Art of Making Music the Old-Fashioned Way
Even full-time musicians can find it challenging to discover new sounds or ideas. Here’s how Made Music Studio’s Executive Creative Director Danielle Venne rediscovered her creative spark.
How Music Curation Services for Brands Can Save Time and Money
Savvy brands are embracing sonic branding and curating music to reflect their brands. See how music curation services are helping them save time and money.
Pass the Aux: Choosing the Right Song in Advertising
Marketers’ choice of music can make or break an ad. Our sonic branding experts break down the options, from music licensing to original songs.
Playlist: Foodie Songs for Your Holiday Feast
We cooked up a playlist of songs that celebrate what we love most about the holidays: food shared with family and friends.
In the Ear of the Beholder: How Beauty Brands Are Winning With Music Strategies
Modern beauty brands are turning to the power of sound and music to supercharge their emotional impact on TikTok and beyond.
Continuum™ SoundMatch: Leveling Up Your Sonic Branding Strategy with Our AI-Powered Music Search Tool
Through the power of AI, Continuum™ SoundMatch makes music search easier for marketers looking to scale their sonic branding.
Scoring the Games: How Music Will Shape the 2024 Summer Olympics
Music always has and always will score the experience of the Olympic Games. Let’s look at a few ways that…
Playlist: Celebrating the 50th Anniversary of Hip Hop
It’s been a few years since hip hop surpassed rock as the most popular genre in the US. It’s easy…
Playlist: Picking Our Favorite Movie Love Songs
With heart-shaped cookies in grocery stores and rom-coms queued up on Netflix, it can only mean one thing: Valentine’s Day…
Worldbuilding: Where Gaming Meets Sound Design
Ever since I first held a Super Nintendo controller, I’ve been hooked on video…
Silent Vibrations: Embracing Sound in Yoga
Sound and yoga share a rich and deep history. There’s a growing body of…
Bayonne Performs Album In Full At NYC Launch Party at Made Music Studio
On the eve of Drastic Measures release, Bayonne performed the new album live in full for a small group of attendees…
In the Studio with: Valerie June
As part of our In the Studio with series, Made Music Studio hosted artist Valerie June for an exclusive performance…
Extended Play: In the Studio with NEEDTOBREATHE
We wanted to thank everyone who came out to Made Music Studio for the kickoff to our Extended Play music series…
Roll Over Beethoven: Chuck Berry's Imprint on Rock and Roll
You know, my temperature’s risin’ And the jukebox blows a fuse My heart’s…
Dear Brands: You're Using Christmas Music All Wrong. Here's How To Fix It.
Check out KC Ifeanyi’s feature at Fast Company, featuring insight and advice from Joel Beckerman, and a playlist from us…