Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
The Risks of Using Unlicensed Music and Why Music Clearance for Social Media is Paramount
That trending song you want to feature in your next social campaign could cost your brand millions. From lawsuits to reputational damage that destroys customer trust, using unlicensed music comes with serious risks. See how to avoid them with music clearance and licensing compliance.
Your Music Choices are Hurting Your Brand: How to Ensure Brand Consistency Across Audio Platforms in a Sound-On World
Your music choices are hurting your brand experience. Learn why brand consistency across audio platforms matters and the risks of inconsistency.
How to Curate a Retail Holiday Playlist Shoppers (and Staff) Will Actually Enjoy
Sound is a vital part of the in-store experience. Here are a few tips for curating a retail holiday playlist that can elevate your brand and support sales during the busiest time of year.
A Music Platform for Marketing Teams: The Tool You Never Knew You Needed
The right music can make your marketing more effective and drive conversions. See how a custom music platform reduces risk and makes campaigns unforgettable.
Here’s What’s Missing From Your Audio Content Marketing Strategy
See how Continuum centralizes, scales and powers your audio content marketing strategy across channels and geographies.
Music Licensing Explained: A Beginner’s Guide for Brand Marketers
Not sure which music licenses you need for your marketing campaigns? Our beginner guide breaks down the five most popular licenses, why they matter and how to get them.
How Music Curation Services for Brands Can Save Time and Money
Savvy brands are embracing sonic branding and curating music to reflect their brands. See how music curation services are helping them save time and money.