Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Tutorial: 5 Steps to Creating a Brand Audio Style Guide for Creative Teams
Learn how to create brand audio guidelines that align teams, make sure every track is perfectly on-brand, and scale your sonic identity across every touchpoint.
The Risks of Using Unlicensed Music and Why Music Clearance for Social Media is Paramount
That trending song you want to feature in your next social campaign could cost your brand millions. From lawsuits to reputational damage that destroys customer trust, using unlicensed music comes with serious risks. See how to avoid them with music clearance and licensing compliance.
Enterprise Music Licensing Solutions: 5 Competitive Advantages of Choosing the Right One
See how enterprise music licensing solutions like Continuum help brands stay compliant, scale campaigns, and amplify ROI.
Music Licensing Explained: A Beginner’s Guide for Brand Marketers
Not sure which music licenses you need for your marketing campaigns? Our beginner guide breaks down the five most popular licenses, why they matter and how to get them.
How Music Curation Services for Brands Can Save Time and Money
Savvy brands are embracing sonic branding and curating music to reflect their brands. See how music curation services are helping them save time and money.
Pass the Aux: Choosing the Right Song in Advertising
Marketers’ choice of music can make or break an ad. Our sonic branding experts break down the options, from music licensing to original songs.