Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Speed of Life: Remembering David Bowie
Look up here, I’m in heaven I’ve got scars that can’t be seen I’ve got drama, can’t be stolen Everybody…
In Memory of Lemmy
The world lost a rock legend this week, and we at Made Music Studio were talking about the impact of Lemmy…
Made Music Studio’s New Digs
When Made Music had the opportunity to build a new home from the floating concrete floors up, we knew we…
Playlist: Your Ugly Christmas Sweater and Other Guilty Pleasures
If you’re like us, you’re already a bit sick of holiday music. We’ve got an alternative for you — a…
Hearing for the First Time
Most of us take our sense of hearing for granted, but these moving videos of humans hearing for the first…
Playlist: White and Pink Noise for the Workplace
The solution to blocking out annoying and distracting noise? Adding more sound. Try these white noise and, softer, pink noise…
Playlist: Change Your Mood
Whether you’re getting pumped up for the big game, trying to hit a deadline or drifting off to sleep; what…
To Soothe a Savage Beast
Music may be created by humans for humans, but a closer look at the animal world shows that music and…
Change of Tune, Change of Mood
Music plays a subliminal but integral part of the film preview. But you may not realize just how big a…
Sonic Journeys: 3D For Your Ears
We receive sound at such a deep subliminal level, often we don’t realize that in the real world it is…
Infographic: 30% Is What You Say, 70% Is How You Say It
Humans react faster to sound than any other stimulus. It affects how we perceive the people and world around us…
Instantly Recognizable Movie Sounds
Just as brands use sound to make an impression, the biggest movie studios in Hollywood have carefully crafted sounds that…
New Leaps in Sonic Branding: 2 Examples to Consider
Brands employ music and sound to tell a story, connect with people on a more profound level, and ultimately, gain…
Infographic: Movie Magic
Sound and music connect deeply and directly to our emotions, a fact harnessed in every song, symphony and sonic moment.…
Guilty Pleasure: A Playlist
Taylor Swift, doe-eyed country songstress turned reigning goddess of pop and token best friend of…
The Sound of Nations: How Anthems Redefine Borders and Unite People
Sound is the glue that holds nations and cultures together, especially newly formed, recently united or divided nations or cultures.…
A Music Technology Reminder: Rest, Relax, Restart!
I want to offer a simple Public Service Announcement about keeping your technology working for you: Restart your computer. Right…
What I Learned from James Horner
Like so many others, I was shocked and terribly saddened by the untimely, recent passing of James Horner, a consummate…