Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Building Your Sonic Brand
Read Jack Hitt on sonic branding and Joel Beckerman: Fajitas, Beckerman writes, were merely a decent-selling dish that went supernova…
Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump
Check out Diane Clehane’s interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and…
Sonic Branding Glossary: 5 Questions with Made Music Studio
Check out brandchannel’s interview with Made Music Studio SVP, Chief Strategist, Kevin Perlmutter: brandchannel: Sonic identity has been around for…
The New Look (And Sound) of The CBS Evening News
Check out Mark Joyella on our work for CBS Evening News: The CBS Evening News debuted a refreshed open and…
CBS Evening News Finds a New Tune
Watch the CBS Evening News feature on their new theme music from Made Music Studio and Wayne Sharpe: Read more…
CBS Taps 30-Piece Orchestra for New Sound of ‘CBS Evening News’
Check out Brian Steinberg on our work for CBS Evening News: The venerable newscast this evening will debut a new…
Mix Magazine: Made Music Studio Named One of the World’s Finest in Studio Design
Check out Mix Magazine on Made Music Studio, from their list of the World’s Finest in Studio Design: Francis Manzella’s…
Meet the Guy Who Decides What a Brand Sounds Like
Check out the Forbes video feature on Joel and Made Music Studio…
Using Sonic Branding to Score the Mobile Experience
Check out iMedia on scoring the mobile experience, with insight from Joel Beckerman: How are these sounds created? Beckerman explains…
CBS News: Presidential Election Coverage
Made Music Studio was inspired to craft a theme for CBS News’ presidential election coverage that embodied the concept of A…
Press Release: AT&T Awards Made Music Studio as an Outstanding Supplier
New York, NY, May 13, 2015 – A commitment to excellence during the past year has earned Made Music Studio…
Made Music Studio Is Part of Television History
Made Music Studio is proud to be part of television history. Our music served as the main theme, and underscore…
The Sonic Boom: Join the Movement
It’s been a whirlwind of a week for the launch of The Sonic Boom: How Sound Transforms The Way We…
Made Music Studio Founder Joel Beckerman Named Among 1,000 Most Creative People In Business by Fast Company
Joel Beckerman has been selected by Fast Company, the world’s leading progressive business media brand, as one of the Most…
Entertainment Tonight: Putting a Fresh Spin on an Iconic Theme
As the leader in entertainment news, Entertainment Tonight was looking to revamp their iconic theme for a new wave of…
Neon Trees Perform Intimate Rooftop Session Presented by Made Music Studio and Soho House NY
Before embarking on their Fall tour opening for Duran Duran, Neon Trees made a special stop in NYC to join top music company…