Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
How Sound Could Fix the Most Alarming Problem with Healthcare
There’s a danger plaguing hospitals and clinics around the country: sound. It could be…
5 Ways the Power of Sound Tackles Top Brand Challenges
Steve Martin did a bit in his early stand-up routines where he talked about buying a new stereo system to…
5 Ways to Sonically Curate Your New Year
I don’t need to be a mind-reader to know that many of the resolutions put forth to better ourselves this…
Sonic Trash: The City That’s Never Silent
Let’s face it. New York City is just too darn loud (see: The Pinheads performing Huey Lewis in Back to the Future). It’s…
Waiting for Elsa: How Sound & Music Can Enhance the Waiting Experience for your Customers
Last weekend, I found myself standing in line in front of a retail store that I hadn’t been to since I was 8 years old. It…
Can customers identify your brand with their eyes closed? The strategy behind the sound
“Can customers identify your brand with their eyes closed?” It’s a question posed in the popular blog Marketing Profs about…