Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
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We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
How to Use Music to Organically Bridge Cultures
Music can be the best way to bridge cultures when allowed to truly be a bridge. Fifteen years ago the…
The Power of Sound in Education: How Music Can Help Students Learn
Made Music Studio has worked on a number projects revolving around education, targeting youth ranging in age from early childhood…
How Sound Could Fix the Most Alarming Problem with Healthcare
There’s a danger plaguing hospitals and clinics around the country: sound. It could be…
5 Ways the Power of Sound Tackles Top Brand Challenges
Steve Martin did a bit in his early stand-up routines where he talked about buying a new stereo system to…
5 Ways to Sonically Curate Your New Year
I don’t need to be a mind-reader to know that many of the resolutions put forth to better ourselves this…
Sonic Trash: The City That’s Never Silent
Let’s face it. New York City is just too darn loud (see: The Pinheads performing Huey Lewis in Back to the Future). It’s…
Waiting for Elsa: How Sound & Music Can Enhance the Waiting Experience for your Customers
Last weekend, I found myself standing in line in front of a retail store that I hadn’t been to since I was 8 years old. It…
Can customers identify your brand with their eyes closed? The strategy behind the sound
“Can customers identify your brand with their eyes closed?” It’s a question posed in the popular blog Marketing Profs about…