Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Infographic: Killing You Loudly
How Hospital Noise Can Sabotage Care Hospitals are a place you go to heal, but their sonic environments can hurt…
To Soothe a Savage Beast
Music may be created by humans for humans, but a closer look at the animal world shows that music and…
Change of Tune, Change of Mood
Music plays a subliminal but integral part of the film preview. But you may not realize just how big a…
Sonic Journeys: 3D For Your Ears
We receive sound at such a deep subliminal level, often we don’t realize that in the real world it is…
Making Life Better with Sound
Sound has tremendous impact on us, whether we consciously recognize it or not. It can pique our interest and it…
Infographic: 30% Is What You Say, 70% Is How You Say It
Humans react faster to sound than any other stimulus. It affects how we perceive the people and world around us…
Instantly Recognizable Movie Sounds
Just as brands use sound to make an impression, the biggest movie studios in Hollywood have carefully crafted sounds that…
New Leaps in Sonic Branding: 2 Examples to Consider
Brands employ music and sound to tell a story, connect with people on a more profound level, and ultimately, gain…
Infographic: Movie Magic
Sound and music connect deeply and directly to our emotions, a fact harnessed in every song, symphony and sonic moment.…
Guilty Pleasure: A Playlist
Taylor Swift, doe-eyed country songstress turned reigning goddess of pop and token best friend of…
The Sound of Nations: How Anthems Redefine Borders and Unite People
Sound is the glue that holds nations and cultures together, especially newly formed, recently united or divided nations or cultures.…
Rest, Relax, Restart
I want to offer a simple Public Service Announcement about keeping your technology working for you: Restart your computer. Right…
The Secret Link Between Our Senses
If you had to give up one of your five senses, which would it be and why? It’s a question…
The Sound of Food and Dining (aka “That Meal Sounds Delicious!”)
Quick quiz: What national casual dining chain restaurant comes to mind when you hear…
What I Learned from James Horner
Like so many others, I was shocked and terribly saddened by the untimely, recent passing of James Horner, a consummate…
Facing the Music as a Brand Strategist
I can’t play a note. I can’t keep a beat. While after-work karaoke was fun at my last job, it’s…
Joel's 3 Most Anticipated Talks at PromaxBDA The Conference 2015
This June in Los Angeles, PromaxBDA will once again present “The Conference” – a unique gathering of industry professionals to…
How Tiny Music Can Create Big Connections
Tiny Music: The navigational sound that is our co-pilot on the journey through digital…