Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Made Music Studio’s Joel Beckerman on Creating Political Soundtracks for CBS News, Hillary and Trump
Check out Diane Clehane’s interview with Joel Beckerman: Believe it or not, Joel’s work is just as far reaching and…
Sonic Branding Glossary: 5 Questions with Made Music Studio
Check out brandchannel’s interview with Made Music Studio SVP, Chief Strategist, Kevin Perlmutter: brandchannel: Sonic identity has been around for…
The New Look (And Sound) of The CBS Evening News
Check out Mark Joyella on our work for CBS Evening News: The CBS Evening News debuted a refreshed open and…
CBS Evening News Finds a New Tune
Watch the CBS Evening News feature on their new theme music from Made Music Studio and Wayne Sharpe: Read more…
CBS Taps 30-Piece Orchestra for New Sound of ‘CBS Evening News’
Check out Brian Steinberg on our work for CBS Evening News: The venerable newscast this evening will debut a new…
Class of 2016
Check out Mix Magazine on Made Music Studio, from their list of the World’s Finest in Studio Design: Francis Manzella’s…
Are Brands Neglecting the Most Intuitive Sense?
Intuitive. It’s become an overused word at this point, don’t you think? Simply being visually intuitive is no longer enough. It’s…
Meet the Guy Who Decides What a Brand Sounds Like
Check out the Forbes video feature on Joel and Made Music Studio…
The Gap is Gone: Sound in the New VR Frontier
Why VR? What’s the fascination with Virtual Reality? Until you’ve tried it for yourself it’s hard to appreciate why strapping…
Using Sonic Branding to Score the Mobile Experience
Check out iMedia on scoring the mobile experience, with insight from Joel Beckerman: How are these sounds created? Beckerman explains…
VR: Needs Great Storytelling, Visuals and Sound
Why Sound Is an Immutable Ingredient for Great Storytelling Virtual reality and augmented reality have become resident buzzwords, first in…
This Playlist Will Get You Laid (Or Your Money Back)
Roses are red, violets are blue, you want to get laid and we’re here for you! The perfect song can…
Sonic Scores Big at Super Bowl 50
Some people watch it for the half-time show, some actually care about the score and others are only interested in…
How to Build Brand Love in a Swipe Left World
I’m fascinated by Tinder. 1.4 billion swipes per day. Talk about tapping a market. I can’t help but think about…
Speed of Life: Remembering David Bowie
Look up here, I’m in heaven I’ve got scars that can’t be seen I’ve got drama, can’t be stolen Everybody…
In Memory of Lemmy
The world lost a rock legend this week, and we at Made Music Studio were talking about the impact of Lemmy…
Our End of the Year Insights with Predictions for 2016
As we head into 2016, people are more connected to their media and technology than ever before and the Made…