Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Total Retail: Why CPG Brands Are Turning Their Sound On With Audio Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.
Making Of: Cinnamon Toast Crunch™’s Fun and Flavorful Sonic Identity
Cinnamon Toast Crunch’s sonic branding toolkit is strategically designed to create boost brand recall and inspire Gen Z to be their weird, awesome selves.
Made Music Studio Launches Continuum™, An Enterprise Music Solution for Brands
Made Music Studio today announced the launch of Continuum™, an enterprise music solution for brands…
Oscars Broadcast: Sonic Branding or Sonic Trash?
In the glamorous cacophony of the 2024 Oscars, amid the shimmering gowns and…
Clio Music 2024: Sonic Branding Wins for ESPN, General Mills & Corona
We have exciting news to share! For the second awards season in a row, Made Music Studio has been honored…
The Power of Sonic Branding for QSRs: Strategy, Community, and the Customer Journey
In today’s fast-paced digital landscape, quick-service restaurants (QSRs) are always seeking innovative ways to engage their customers and foster lasting…
Sonic Branding 101: 10 Must-Read Articles to Build Your Knowledge
Marketers know by now that sonic branding is a must-have for any complete brand ecosystem. We are living in an…
Playlist: Celebrating the 50th Anniversary of Hip Hop
It’s been a few years since hip hop surpassed rock as the most popular genre in the US. It’s easy…
Sonic Branding for Healthcare: 3 Ways to Create Emotional Connections
The healthcare industry is in a constant state of change, from consolidation of practices to new…
Engage Your Senses: 3 Steps to Defining Your Sonic Identity
Want to bring your brand to life through sonic branding, but are finding…
Shortlisted: Design Week Awards 2023
We’re thrilled to share that Made Music Studio has been (double!) shortlisted at the Design Week Awards 2023, in the…
Cut the Noise: "But What Will the Clients Say?"
Though it’s easy to assume so, we didn’t join the 4-day week to get more time off.…
Cut the Noise: Mindfulness and the 4-Day Week
Stress is bad for creativity. If we can give people back a day, does it make a…
Cut the Noise: Our 4-Day Week Journey
Putting Parkinson’s Law to the Test Parkinson’s Law simply states that: Work expands to fill the time…
Playlist: Picking Our Favorite Movie Love Songs
With heart-shaped cookies in grocery stores and rom-coms queued up on Netflix, it can only mean one thing: Valentine’s Day…
BrandTok: How to Create a Sonic Branding Strategy for TikTok
Here are some key tactics to keep in mind as you embrace sonic branding on TikTok.
Holidays on TCM: Spreading the Joy
It’s the time of year when we’d usually share a note of happy wishes, a review of the year’s successes,…
The Sound of the Future: Sonic Branding for New Technology
Every day, from the moment we wake up, we are immersed in sound.…