Perdue Farms

As one of the oldest family-owned brands in the U.S., Perdue is America’s number-one trusted supplier of chicken that not only stands above the rest, but raises future generations that thrive.

Perdue looked to set the course for differentiation with an ownable sonic identity and a renewed focus on digital channels to meet their audience of busy, social media-savvy parents where they are. Perdue and creative agency Colle McVoy brought in Made Music Studio to create a system of research-backed sound and music that increases brand attribution, awareness and deepens emotional connections.

Perdue’s sonic logo is a bold, soulful, and authentic expression of the brand’s personality and values. Confident yet approachable, with just a touch of Americana country grit, the musical expression speaks directly to Perdue’s core audience on both digital and traditional platforms.

In addition to their sonic logo, Perdue has further expanded their sonic system with Continuum™, Made Music Studio’s branded music platform. Through a specially curated catalog of branded and on-brand music, the complete Sonic Branding platform ensures Perdue’s brand sound is consistent across broadcast, streaming audio, recipe videos, digital content, internal videos and more.

Perdue’s sonic logo performed significantly above CPG benchmarks, proving to be memorable, distinct, on-brand and emotionally appealing to their target audience. Research by audio intelligence platform Veritonic showed:

• Brand Recall scores 12% above CPG average

• Boosted Attribute Association by 11%, including Bold, Authentic, and Trustworthy

• 75% of listeners rated the Perdue sonic logo as Memorable

• High performance amongst Perdue’s target audience of U.S. parents with two or more children