State Farm

State Farm partnered with Made Music Studio to evolve its sonic identity with an expanded expression, to be used in a wider range of brand moments. Together, we reimagined their beloved, iconic jingle into an empathetic variation built for emotionally sensitive messaging—where reassurance matters as much as recognition.

Warm, understated piano leads the arrangement, carrying State Farm’s instantly-recognizable melodic hook, while softening the edges for more heartfelt storytelling. The familiar “Like a good neighbor…” essence stays intact — now with added depth, restraint, and emotional lift. It’s a refined evolution that respects decades of cultural equity, while expanding the brand’s range for more nuanced contexts.

The result is a sonic extension, not a departure: a new expression of the same signature that can show up with sincerity when the stakes are real. In catastrophe response and serious moments, it helps State Farm sound steady, present, and human—without letting go of the trust audiences already know.