Snapdragon
Client: Qualcomm
Brand: Snapdragon
Services: Sonic Branding, Continuum™
Snapdragon chips power many of the devices that make our everyday extraordinary. As the leading processor for Samsung, MetaQuest, and Motorola products, they help consumers create experiences that move them. As part of the brand’s transformation into a B2C brand, Qualcomm partnered with Made Music Studio to create a sonic identity system for Snapdragon that accomplishes two goals: evokes the richness that Snapdragon brings to consumers’ lives, and scales their expansive ecosystem of digital advertising, OEMs, sponsorships and more.
“You can probably recognize some of your favorite brands by how they sound. And that’s why we made Snapbeat. It’s a unique signature that could only be for Snapdragon.”
A unique and flexible audio signature that could only be for Snapdragon, “Snapbeat” it’s composed of snaps and heartbeats, symbolizing Snapdragon as the global heartbeat of smart devices. They’re sounds that immediately conjure emotional associations, and can be hummed, drummed or recreated by fans themselves.
Snapdragon has integrated their brand sound into their communications across platforms, markets and communications — from broadcast ads for their growing consumer audience to social content featuring their marquee partnership with Manchester United.
Quantifiably proven across global markets, the sonic identity boosts KPIs including brand recall and emotional appeal, according to SonicPulse® Research. Snapbeat captures the Joyful and Driven personality of the Snapdragon brand wherever it’s heard. And to add extra rigor to our process, we gathered input from some of the brand’s biggest fans — Snapdragon Insiders — to ensure the sonic branding assets would resonate with fans across the globe.
Creative Team:
Danielle Venne – Executive Creative Director
Lucas Murray – Logo Composer + Supervising Music Producer
Alex Siesse – Theme Composer + Music Co-Producer
Elizabeth Kasper – VP, Head of Client Services
Lauren McGuire – President
Joel Beckerman – Founder + Music Producer
Dennis Wall – Logo Mix Engineer
Ben Arons – Theme Mix Engineer