Wells Fargo
Client: Wells Fargo
Services: Sonic Branding, Original Compositions, TV / Radio Campaign Music, Music Strategy, UX / UI Sounds, Voice Bank / Vocal Identity, SonicPulse® Research
Wells Fargo came to us during a time of great transformation. They needed help rebuilding their brand's emotional appeal and turned to the power of sound. Using a variety of uplifting musical techniques and melodic tones that felt authentic for the brand, we created a sonic identity for Wells Fargo that conveys trust, innovation and dependability.
The sound of Wells Fargo is not just a sonic logo — it’s a robust system of music and sound, designed to span every global brand touchpoint. Their sonic toolkit also includes a brand theme, a library of original music for broadcast, socials, and beyond, and a specially curated voice bank that reflects the personality of the Wells Fargo brand.
The sound of Wells Fargo has been quantifiably proven to boost KPIs and build emotional connections with customers. Research through our SonicPulse capability has shown:
35% Uplift in brand interest from target audiences
94th percentile for emotional appeal across all verticals
89% Brand Fit