Global Sonic Branding Agency Made Music Studio Ranks No. 21 on Indie Agency News’ Top 40 Weirdos, Misfits & Underdogs
Even though sonic branding has been part of the advertising world for decades, it can sometimes be forgotten. Sonic identities are much more than a jingle, and we’ve prided ourselves on over 25 years of creating research-backed audio assets that increase KPIs for some of the world’s biggest brands. And though we sometimes feel like a misfit, we're grateful to be part of an amazing community of other independent agencies who are always producing creative at the highest industry standards.
That’s why we’re excited to share that Made Music Studio has been honored as part of Indie Agency News’ inaugural list of Top 40 Weirdos, Misfits & Underdogs — ranked #21, and the only sonic branding agency in the group of honorees!
This Top 40 list recognizes the people and agencies who approach business, creativity and culture from refreshingly different perspectives — those who wear independence as a badge of honor in a landscape dominated by holding companies and massive networks.
“25 years proving sonic branding isn’t mystical — it’s measurable. Nobody’s spending on sound unless they know it’ll work. Made Music Studio is done with the mystery, all in on the science.”
As a founder-led independent agency, we’ve been able to bring innovative sonic branding solutions to brands including AT&T, ABInBev and Kroger, all without having to conform to industry norms. We do this in partnership with our clients and leading creative partners such as Wieden+Kennedy, Gensler and Meow Wolf.
Together, we create bespoke music and sound that’s:
Scalable as brand ecosystems expand into new platforms like digital, social and immersive experiences
Culturally informed as trends and consumer behavior shifts
Effective and gets results that brands need in a modern marketing landscape
Made Music Studio’s John Taite (EVP, Global Brand Partnerships + Development) joined Indie Agency News’ Doug Zanger (Editor-in-Chief) to discuss what we bring to our work as an independent agency, and how our process lends itself to powerful audio creative.
Check out the full interview below:
Indie Agency News - Top 40 Weirdos, Misfits + Underdogs - #21 Made Music Studio
Indie Agency News is a hybrid media platform, member network, and service provider built specifically for independent agencies. Part trade publication, part community, part support system, Indie Agency News is designed to give indies the visibility, tools, and connections they need to compete and win. https://indieagency.news/
