a global sonic branding agency
born from entertainment

solving human and business challenges with music + sound

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new + noteworthy

CASE STUDY: KROGER

To amp up Kroger’s Fresh for Everyone brand promise, we created a sonic identity system that unifies their fresh and friendly brand experience across banners and touchpoints. The new assets are building emotional connections with shoppers and associates alike.

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TRANSFORM AWARDS: PILLSBURY SHORTLISTED FOR BEST AUDIO BRAND

We have another success to celebrate with our clients at General Mills! Made Music Studio has been shortlisted for Best Audio Brand for our work on Pillsbury’s sonic identity, one of three honors for the brand at 2025’s Transform Awards North America.

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INTRODUCING THE SONIC WORLD OF SO DELICIOUS

It’s a party for your ears — welcome to the awe-inspiring sound of So Delicious. We designed a one-of-a-kind sonic experience for the dairy-free frozen treat brand, one that is already making an impact with Gen Z on social.

Listen to the new sound of So Delicious

JOIN US AT THE FAST COMPANY INNOVATION FESTIVAL!

Made Music Studio Founder Joel Beckerman takes the stage on September 18th, where he’ll share sonic branding insights, trends and real-world examples from some of the world’s biggest brands.

Get tickets

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in the  news

The Need To Be Heard: Why Sonic Branding Is Growing In Importance

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How Kroger Designed Its Catchy New Sonic Logo

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Hear Perdue Foods' First Sonic Logo

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With New Sonic Logo, Qualcomm Gives Snapdragon Its Own Sound

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Zocdoc Unveils First Sonic Logo

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How Kroger Built a Sonic Ecosystem Into Its Multichannel Brand Platform

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How Brands Are Using Sonic Branding Beyond Ads

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Is Your Brand On Mute? Why The World’s Biggest Companies Are Investing Millions In Sound

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How Sonic Branding Moves from Sound to Strategy

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The rise of sonic design: how sound is key to brand success

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More Than A Crunch: How A 1.5 Second Tune Changed The Tostitos Brand

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Safe And Sound: How EVs Tell You They're Coming

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Why CPG Brands Are Turning Their Sound On With Sonic Branding

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How Panera Incorporated Sound Into Its Brand Refresh

Marketing Brew
Flutes, Synths, A Human Voice – How Should Electric Vehicles Sound?

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How Brands Win With Emotional Intelligence And Sound

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Beep. Ding. Vroom. Electric Cars Need To Make Noise For Safety, But What Kind?

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How Electric Cars Could Craft The Soundscape Of The Future

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Danielle Venne: How To Design Sound For A Brand

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Music Curation — What Retail Brands Need To Know

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