Ad Age: Hear Perdue’s First Sonic Logo
In a sound-on world, CPG brands like Tostitos, Cinnamon Toast Crunch and Invisalign have adopted sonic branding as a way to expand their reach on new media platforms. Next to embrace the power of sound: Perdue Farms.
Increasingly, consumers are finding new products and recipes on social media platforms like Instagram and TikTok. Setting the course for differentiation, our partners at Perdue and creative agency Colle McVoy renewed their focus on digital channels to meet busy, social media-savvy parents where they are. They brought us in to create a sonic identity that could boost KPIs like brand awareness and recall, and authentically capture Perdue’s values and personality.
For an exclusive article with Erika Wheless in Ad Age, Perdue CMO David Zucker shared how the new sonic asset came to life:
This was a significant asset that we had not developed. And brands that have that full suite of assets I feel are the ones that are the most mature and have the highest impact.”
In the article, featuring Made Music Studio, Colle McVoy and Perdue, you’ll learn:
Why Perdue needed to incorporate a sonic logo into their new brand world
How sound and visuals can come together to strengthen emotional connections with consumers for CPG brands and beyond
How audio performance research can help brands ensure ROI on sonic branding
Read the full article in Ad Age. And check out the latest campaign from Perdue below!
