As brands compete for attention on social media, purposeful sonic branding and audio research is more important than ever. We’re sharing our top tips for getting started with branded audio.

Learn how to maximize the impact of your sonic logo across advertising campaigns, social media and more with these five expert tips.

The right music can make your marketing more effective and drive conversions. See how a custom music platform reduces risk and makes campaigns unforgettable.

Kroger continues their holiday storytelling tradition with “Operation: Gingerbread,” a campaign created in partnership with the USO.

We partnered with Danone to create a sonic identity system for So Delicious, one that could reach Gen Z and lead to long-term brand growth. Music Producer Broox Carmona shares how we did it.

See how Continuum centralizes, scales and powers your audio content marketing strategy across channels and geographies.

Audio research is a must when it comes to creating a powerful sonic identity. Made Music Studio and Sentient Decision Science will take the stage at ESOMAR Congress to share why.

Made Music Studio’s Joel Beckerman will join 2025’s Fast Company Innovation Festival to discuss the state of sonic branding.

Pillsbury’s sonic identity, created by Made Music Studio, has been shortlisted for Best Audio Brand at the Transform Awards North America 2025.

Sonic Branding is now an essential part of a brand toolkit. Zocdoc and Made Music Studio share the strategy behind sonic branding with DesignRush.

Marketers’ choice of music can make or break an ad. Our sonic branding experts break down the options, from music licensing to original songs.

Made Music Studio, Perdue and Colle McVoy joined Ad Age to share how this Americana-inspired sonic logo came to life.

General Mills made Big Game time epic with Totino’s first-ever Super Bowl spot featuring comedians Tim Robinson & Sam Richardson.

Made Music Studio has been recognized by the Clio Music Awards 2025 with two wins for Sonic Branding.

Made Music Studio and Sentient Decision Science join The Marketing Research Event to share how data can support powerful sonic branding.

Made Music Studio has been honored by the Transform Awards in the category of Best Audio Brand for our work with Corona and General Mills.

In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.

Cinnamon Toast Crunch™’s sonic branding is strategically designed to create boost brand recall and inspire Gen Z to be their weird, awesome selves.