Your Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Featured Blog
We rounded up our top recommended reading on sonic branding: everything from boosting KPIs to hearing directly from the experts.
Made Music Studio’s Joel Beckerman to Share Sonic Branding Insights at the Fast Company Innovation Festival 2025
Made Music Studio’s Joel Beckerman will join 2025’s the Fast Company Innovation Festival to discuss the state of sonic branding.
Pillsbury Shortlisted x3 at the Transform Awards North America, Including Best Audio Brand
Pillsbury’s sonic identity, created by Made Music Studio, has been shortlisted for Best Audio Brand at the Transform Awards North America 2025.
DesignRush: Zocdoc and Made Music Studio Talk Sonic Branding Strategy
Sonic Branding is now an essential part of a brand toolkit. Zocdoc and Made Music Studio share the strategy behind sonic branding with DesignRush.
Pass the Aux: Choosing the Right Song in Advertising
Marketers’ choice of music can make or break an ad. Our sonic branding experts break down the options, from music licensing to original songs.
Ad Age: Hear Perdue’s First Sonic Logo
Made Music Studio, Perdue and Colle McVoy joined Ad Age to share how this Americana-inspired sonic logo came to life.
Totino’s Pizza Rolls Makes Its Super Bowl Debut
General Mills made Big Game time epic with Totino’s first-ever Super Bowl spot featuring comedians Tim Robinson & Sam Richardson.
Clio Music 2025: Sonic Branding Award Wins for Burger King® and General Mills
Made Music Studio has been recognized by the Clio Music Awards 2025 with two wins for Sonic Branding.
Made Music Studio and Sentient Decision Science to Showcase Sonic Branding Research at TMRE 2024
Made Music Studio and Sentient Decision Science join The Marketing Research Event to share how data can support powerful sonic branding.
Made Music Studio Shortlisted x2 for Best Audio Brand at the Transform Awards North America 2024
Made Music Studio has been honored by the Transform Awards in the category of Best Audio Brand for our work with Corona and General Mills.
Total Retail: Why CPG Brands Are Turning Their Sound On With Audio Branding
In a world of endless snack options, many CPG brands are looking to stand out in the supermarket aisle by investing in sonic branding.
Making Of: Cinnamon Toast Crunch™’s Fun and Flavorful Sonic Identity
Cinnamon Toast Crunch™’s sonic branding is strategically designed to create boost brand recall and inspire Gen Z to be their weird, awesome selves.
Made Music Studio Launches Continuum™, An Enterprise Music Solution for Brands
Made Music Studio today announced the launch of Continuum™, an enterprise music solution for brands…
Oscars Broadcast: Sonic Branding or Sonic Trash?
In the glamorous cacophony of the 2024 Oscars, amid the shimmering gowns and…
Clio Music 2024: Sonic Branding Wins for ESPN, General Mills & Corona
We have exciting news to share! For the second awards season in a row, Made Music Studio has been honored…
The Power of Sonic Branding for QSRs: Strategy, Community, and the Customer Journey
In today’s fast-paced digital landscape, quick-service restaurants (QSRs) are always seeking innovative ways to engage their customers and foster lasting…
Your Ultimate Guide to Sonic Branding: 10 Must-Read Articles to Get Started
Marketers know by now that sonic branding is a must-have for any complete brand ecosystem. We are living in an…
Sonic Branding for Healthcare: 3 Ways to Create Emotional Connections
The healthcare industry is in a constant state of change, from consolidation of practices to new…
Engage Your Senses: 3 Ways to Define Your Sonic Identity
Want to bring your brand to life through sonic branding, but are finding…