Sentient Decision Science and Made Music Studio to Spotlight New Sonic Branding Metrics at ESOMAR Congress 2025
Great sonic branding takes more than excellent music and sound. If you want to meet KPIs like brand recall, appeal and memorability, you need the research to back it up.
That’s why we’re proud to be partnered with the experts at Sentient Decision Science, and to be able to share SonicPulse® — the most advanced sonic testing solution in market —with our clients. We'll be sharing more about our methodology and what we’ve been working on lately at ESOMAR Congress 2025.
Set in Prague from September 28th through October 1st, ESOMAR Congress offers attendees the opportunity to explore new ideas and unlock possibilities that will shape the insights industry. The event will include four days of learning, networking and discovery not just for insights companies, but for the brands and marketers looking to take a deeper dive into data. Presenting companies include Vodafone, L’Oréal, Google and adidas.
Following Sentient Decision Science’s Gold win of ESOMAR’s Research Effectiveness Award in 2024, we’re excited to join them in their return to the ESOMAR stage. Together, Made Music Studio’s Danielle Venne (ECD) and Sentient’s Aaron Reid, Ph.D. (Founder & CEO) will share more insights on the power of Sonic Branding.
Learn more about our session below, and more information about this year’s ESOMAR Congress below.
About the Session:
Is Your Brand Lost in the Noise? How Sound Can Captivate and Connect on Social Media Platforms
Date: Monday, September 29th, 2025
Time: 14:50 – 15:10
Location: Reframe Stage
Speakers:
Aaron Reid, Ph.D., Founder & CEO, Sentient Decision Science
Danielle Venne, Executive Creative Director, Made Music Studio
Topic:
From TikTok to podcasts, it's never been harder for brands to capture the attention of modern audiences. Implicit research has shown that sound has the ability to build emotional connections with listeners, making it one of the most powerful tools for advertisers in today’s digital landscape.
In this engaging session, learn why Sonic Branding has risen to the top as a way for marketers to measure KPIs including emotional appeal and memorability on social media. Made Music Studio’s Danielle Venne (ECD) and Sentient’s Aaron Reid, Ph.D. (Founder & CEO) will share how global brands are using trending sounds, original tracks and on-brand music to amplify their sonic identities in an age where attention and engagement mean everything.
Here’s what you’ll learn:
Why our digital landscape demands data-driven insights into user behavior and platform trends
How brands like Snapdragon and Rockstar Energy have incorporated implicit audio testing into their sonic branding journeys, leading to powerful results
Which strategies and best practices are shown to improve the performance of your sonic branding assets
Explore more transformative sessions, workshops and conversations by attending 2025 ESOMAR Congress virtually or in-person from September 28th – October . Register for the event in Prague, Czech Republic here: https://www.esomar-congress.com/
