Sounds of Made Music Studio: Recapping the Best of 2025
2025 was an incredible year for the Made Music Studio + Continuum team. With both new and longtime clients, we took our creative capabilities to new heights with social activations, museum exhibitions and even a Super Bowl appearance. Plus, we got the word out on new research and celebrated the 10th anniversary of The Sonic Boom.
We wanted to take a moment to reflect on the big achievements from the year, which span verticals and offerings. We couldn’t be more grateful to have clients and partners who always inspire us to keep finding new ways to utilize the power of sound.
Join us in recapping our top 10 highlights of 2025 below!
Burger King® International | Global Expansion & Flexibility
There is always a challenge when it comes to creating a sonic identity for a global brand: how do we ensure the creative is effective and scalable across markets? This year, Burger King set a new standard for international sonic branding with their expansive rollout that spans nearly every continent (Antarctica, are you listening?). The flexibility of their sound has inspired new sonic logo variations, thematic cutdowns and plays on genre. Take a listen:
Sizzle Reel: Burger King | Global Sonic Identity
ESOMAR Congress | Conference
Our research went global in 2025 with our stage appearance at ESOMAR Congress in Prague. With our partners at Sentient Decision Science, MMS’ Danielle Venne (Executive Creative Director) took the stage to share new research insights on sonic branding for social media. The packed audience included attendees from brands including PepsiCo, Google and adidas, who all got a glimpse of the future of branded and on-brand sound.
Fast Company Innovation Festival | Conference
It’s been ten years since Made Music Studio’s Founder Joel Beckerman published his book, The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy. We celebrated the anniversary in style with a session at the Fast Company Innovation Festival, a gathering of some of today’s greatest brand innovators and thought leaders. The workshop was a showcase for some of our top clients, from Corona to General Mills, and how they’re using sound in an audio-first world.
Lost Shtetl Museum | Experience Design
It’s always special to create sound for physical spaces. But this year's collaboration with the Lost Shtetl Museum and Ralph Appelbaum Associates (RAA) is one that holds deeper meaning for us. The new museum preserves the memory of the Jewish shtetls and the people who lived in them. Through sound design, custom soundscapes and audio mixing, we helped tell a story that will echo through generations to come.
Photo Credit: Ralph Appelbaum Associates / Andrew Lee
NBA on ESPN | Entertainment
You might remember when we created the Clio Award-winning sound of NBA on ESPN. This year we deepened the bench for the brand’s sonic toolkit with an expanded package of theme variations and cutdowns that play up moments of drama throughout the broadcast. The new music is fresh, timeless and most importantly: flexible enough to be played from pre-season to playoffs.
“Operation: Gingerbread” - Kroger | Campaign Underscore
While many brands choose to license popular music for their tentpole campaigns, Kroger took a different route for their annual holiday ad. We partnered with Kroger and creative agency adam&eveDDB to create a custom score for “Operation: Gingerbread,” a heartwarming story about homecoming and togetherness. The feel-good underscore incorporates Kroger’s brand melody — so instead of a pop hit only building short-term memorability, the music builds long-term attribution as part of Kroger’s broader sonic identity system.
“Operation: Gingerbread” 0:60 | Kroger
Rockstar Energy | Use of On-Brand Music
Research by Sentient Decision Science shows that on-brand music from Continuum™ can boost emotional engagement in social media and digital content by 27%. Our clients at Rockstar Energy are putting this insight into action through their use of on-brand music in everything from YouTube series to paid social posts. Their content is differentiated, memorable and a great example of how to scale the sound of your brand.
So Delicious Dairy-Free at Lollapalooza | Brand Activation
Modern brands are embracing many strategies to reach in Gen Z through marketing, from influencer content to OOH activations. So Delicious Dairy-Free took their brand strategy to the next level this summer with a tentpole campaign featuring their sonic identity system.
So Delicious met their Gen Z and Zillennials where they are: at Lollapalooza 2025. The multisensory campaign included the Pint of No Return pop-up at the music festival, an online Flavor Personality quiz and paid social media content, all featuring their six new brand tracks.
Case Study: So Delicious Dairy-Free | Sonic Branding
The Sound of Kroger | Sonic Identity System Deployment
We don’t just create sonic logos: we create full sonic identity systems, designed to flex every brand touchpoint. This year Kroger demonstrated just how powerful this strategy can be through the comprehensive rollout of their new sonic branding. The sonic system has already been integrated in TVCs, on-hold music, sponsored content, social media, internal communications and beyond.
Reel: Kroger | Sonic Identity System
Totino’s Pizza Rolls at the Super Bowl | Cultural Moment
We couldn’t have been more excited to see Totino’s Pizza Rolls make its Big Game debut in this spot starring comedians Tim Robinson & Sam Richardson. The epic ad had it all: Totino’s trademark humor, an alien puppet and a special edition of Totino’s sonic identity created by Made Music Studio. “Chazmo Finally Goes Home” began as an absurdist campaign, and became one of the highlights of Super Bowl LIX — the spot made a splash with Gen Z on socials, and was called one of the best ads of Super Bowl 2025 by Esquire, The Athletic, Entertainment Weekly and more.
“Chazmo Finally Goes Home” 0:30 | Totino’s Pizza Rolls
Plus: Making Headlines!
We’re always honored to have our work featured in some of our own most-read publications. In 2025, Made Music Studio + Continuum made headlines across some of the advertising industry’s top-level outlets, including Ad Age, Fast Company and ANA Magazine. Here our some of our favorites, where we shared the spotlight with our clients at Perdue, Kroger, Zocdoc and more:
How Kroger built a sonic ecosystem into its multichannel brand platform - Marketing Dive
Hear Perdue Foods’ first sonic logo - Ad Age
The Sound Of Less Mucus? Zocdoc Unveils First Sonic Logo - MediaPost
How to crack the code on the song of the summer - Fast Company
